New Neighbor Direct

A personalized, welcome-to-the-neighborhood card
with a sincere gift offer, mailed to all your new neighbors each month.

Why New Movers

Every month new families move into your community.   And, from personal experience, we all know how stressful moving can be.  These newcomers are forced to replace all the services they rely on in their daily lives.   They need a new dentist, grocery store, automotive repair shop, hair salon, restaurants—everything!  They are looking for you as much as you are looking for them!

With over 12% of the population moving each year there is in incredible opportunity for your business reach out to these receptive new families first and capture new customers each month.

We know exactly who these folks are and how to reach them.  It’s what we do!  New Neighbor Direct  can provide a steady stream of new customers for your business each month!

 

 

Services Include

  • Paid postage through the USPS
  • Full color printing front & back
  • Personalized with family’s name
  • Glossy front side coating
  • New mover mailing list license
  • Demographic selects
  • Precision mapping
  • Addressing

How We Do It

Each month we will mail a personalized, welcome-to-the-neighborhood card to all your new neighbors with a sincere gift offer to attract them into your business. Our service is turn-key. We take care of everything - acquiring the new mover list, printing, addressing, postage, and delivery to the USPS. Everything!

 

Features

Full Color Printing
State-of-the-art, full color printing projects the highest possible image for your business.

Customized
We’ll help you develop a unique card design and look that reflect your business and brand.

Large Format
Our 5.5” x 8.5”, oversized postcard stands out in the mail.

Personalized
Each card is personalized with the family’s name to grab attention:

           "Welcome to the Neighborhood, Smith Family!"

 

Sophisticated Tracking

Monitor results and build a valuable customer database with our Barcode Tracking System.

Demographic Selects

Use selects to target new families in houses, apartments or both as well as those of a certain income level.

Low Maintenance

No need to continually redesign to keep it “fresh” since we are hitting a new audience each month.  Once you’re set up, it’s autopilot! 

Sustainable 

Because we reach a new audience each month, New Neighbor Direct will produce consistent results month-after-month for years.

Precision Mapping

Customize the geography of your target area down to the street level.  Create your own, unique mailing area that’s perfect for your business.

FAQs

Can I get a report showing how many new movers there are in my area?
Absolutely, we will be happy to run a free demographic report for your area showing exactly how many new movers there are.

How are the New Neighbor Direct cards delivered?
The cards are mailed through the US Postal Service so they reach the homes right around the first of each month.

Where do you get your list?

We pull our new mover list monthly from several sources—warranty deeds that are filed at the local courthouse when someone buys a single family home, utility connections, and the credit bureaus.

How soon after the move do you reach the new families?
It’s usually 3-8 weeks after the actual move-in when your welcome gift arrives.

Is there a long-term contract or commitment involved?
 No long-term contracts, you can participate month-to-month.  Stop any time you like.  We simply ask for a 30 day notice in the event you need to stop or put the program on hold.

What is the cost to get started?
There is a modest one-time setup fee which covers layout and design of your mail piece.  After that, we charge monthly  as you go based on a set rate for each card mailed.  We offer lots of flexibility  when it comes to picking your mail quantity and working within your budget.

Can you help design our mailer?
Absolutely, our art department has designed hundreds of New Neighbor Direct cards.  We have plenty of stock art to take care of everything you’ll need or we can work with your supplied images.  We strive to give each piece a unique look that reflects your brand.

What is my monthly cost?
Your monthly cost will depend on how many new movers you have us welcome each  month.  We can mail all the new movers within your specified target area each month and your bill will vary from month to month.  Or you can cap the distribution at a set target number so you bill is consistent each month.  i.e. mail the closest 500 new movers each month.  Your representative will be happy to run a free demographic report for your area and discuss numbers and specific cost options.

Is there any additional cost for Custom Mapping if I need it?
There’s no additional cost for custom mapping if you need it.  Just let your representative know the street boundaries you would like to use and we’ll take care of the rest.

Is there an additional cost to utilize the Barcode Tracking System?
There’s no extra cost to add our barcode tracking and it’s a great way to measure the results of the program and build a database for potential follow up marketing.