About Us

Who We Are

My Custom Direct provides highly targeted direct marketing services using the latest in digital printing technology.  With our colorful and personalized post card format we can provide customized and targeted mailings for grand openings, special events and business-to-business mailings.

In addition we offer three truly unique special occasion marketing programs which provide a positive and sustainable way to generate new customers month after month: Birthday Club Direct, New Neighbor Direct and Anniversary Direct.

 

What We Do

We offer one-stop-shopping and turnkey service which includes marketing consultation and campaign design, creative services, list sourcing and complete printing and mailing services.

 

How We are Different

Our Special Occasion marketing approach is quite different from traditional "couponing".

We don't simply saturate your market with a "shotgun" approach discounting to the same folks over and over.   We use demographic selects to reach your ideal client profile, precision distribution mapping and a personalized post card format for maximum appeal.

Each of our programs is sustainable and reaches a new audience each month in a very positive way.  Our focus is truly on the recipient and their special occasion - Happy Birthday, Jennifer!,  Welcome to the Neighborhood, Smith Family!,  Happy Anniversary, Smiths!

Rather than a discount we recommend a sincere gift offer appropriate for the occasion and allowing you to make an strong emotional connection with your customer and attract them in a very positive way.

Finally, we hold ourselves accountable by using our sophisticated Barcode Tracking technology to help you measure ROI and prove that your marketing dollars are being put to good use.

 

Our Team

Our Founder, Kris H. Kirk, has over 25 years experience in direct mail marketing.  Kris has personally worked with hundreds of clients over the years to develop and prove each of our special occasion marketing programs.  Our corporate office is located in Frisco, Texas and we have clients throughout the country with local sales offices in Texas, Missouri, Kansas, California, Maryland, Virginia, South Carolina and Pennsylvania.